It can make your skin appear flawless and natural,with healthy glow, might cover imperfections and blemishes, smooth out uneven skin tones.
The right one looks like you're wearing nothing but the wrong one looks like you're wearing a mask!
Wearing foundation correctly can do more for your appearance than practically any other make up product, can also be one of the most difficult to choose correctly.
Your skin is the most important part of your make up look so treat yourself to the best foundation you can afford, higher priced one usually contain higher quality pigments that last longer and appear much more flattering. They also usually contain higher quality moisturizers and oil absorbers, helping them perform better.
Nowadays is a lot of options when it comes to foundation formulations. Thanks to modern technology many can appear almost invisible! You can choose from variety of textures and formulas that will give you different coverages and finishes. Best is give illusion of having healthy, glowing, flawless skin but remember with the seasons and as you age you must change your foundation as well if you want to continue looking flawless and fresh!
So lets look on different types:
a) liquid foundation- this is most popular and is suited to most (if not all) skin types. It's available in every type of formula from oil-free, oil-absorbing for oily skin to moisturizing for dry skin.
Liquid gives varying degrees of sheer to medium coverage, depending on the brand and formula.
Most can be layered to create more coverage, can purchase in bottle or a tube.
b) liquid pigment- this is almost pure pigment, giving you great coverage without weight and texture. It can be used alone or added to the other products such as moisturizers, primers, tinted moisturizers, bb creams or other foundations. The more drops is use the more coverage will get!
c) creme foundations- smooth and creamy is specifically formulated for normal to very dry complexions. It's one of the most moisturizing formulas you can use! It gives skin a natural finish while offering one of the highest of all coverages but can be also versatile even though it tends to have a thicker and heavier consistency simply apply with damp sponge and will make it sheerer!
However if have flaky skin it can look cakey and the result can be slightly dull and heavy-looking.
d) mousse foundation- this is a creme foundation that has a whipped consistency, formulated for normal to dry skin. Comes in a jar rather than a compact and it is usually lighter and sheerer than its compact counterpart, evens out the skin tone without appearing heavy. Usually high in pigment and low in viscosity, it gives great coverage while appearing almost invisible on the skin, mousee-textured formulas seem to sink into the skin rather than sit on top of it make coverage look natural.
e) stick foundation- is essentially a neatly packaged creme foundation and concealer in one, best for normal to dry skin and is good option if looking for more coverage. Offers ideal maximum coverage for imperfections as well as covering ruddy and uneven skin tones. Gives quick coverage but it can look a little heavy on clear skin on which lot of coverage is not needed. The best is dot it where you need it and simply blend powder in and go!
f) creme to powder foundation- quick and simple, formulated for normal to slightly oily skin, it has creamy texture that dries to a powder finish, no additional dusting of powder is needed to set it. These formulas are kinder to oily skin because the powder helps cut down on excess shine. It is creme at heart so will give you more coverage but less than moisturizing creme (creme/stick) but more than a liquid or tinted moisturized.
g) bb, cc and dd creams- these are lightweight, low coverage versions of a foundation with lots of treatment. BB creams were design to brighten and lighten the skin while moisturizing and providing sunscreen. CC creams are light but better coverage and built in primer, brightener and anti-aging properties, some boast as many as twelve functions in one product. DD creams provide additional long-term anti-aging benefits with the increased coverage that we got added from our cc cream.
h) tinted moisturizer- these are with a little color added, formula works on normal to dry skin and gives you sheer, lightweight, breathable coverage with a fresh, nearly naked finish. Gives the sheerest coverage of all the foundation formulas and it's ideal for use during the summer months when you feel like wearing next to nothing, evens out skin tone and is the easiest to apply. Many contains sunscreen which means one less step in the morning.
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